We live in a time where social media engagement is a regular part of many lives— especially the craft beer drinker’s. Just hop on Instagram or Facebook and it’s quite easy to find photos of full (and partially drank) glasses of craft beer. As a brewer or representative of a craft brewery, isn’t it awesome to see your beer brand on those glasses, where the rest of the masses can bear witness to its greatness?
Glassware is a necessary element of a pub or tasting room. Without it, serving customers beer gets pretty complicated. But what about a brand? What is your brewery without a brand? Your brand is a way your customers can connect with you, a way they identify you. Printed glassware allows them to make that connection with you, and with the rest of the world. It’s something they can photograph and sprinkle over the Internet for the world to see.
When you think of glassware as overhead, the less you spend on it, the better. Right? But think of glassware as more than that. By branding your glassware, you transform every glass into a marketing asset that will make a long lasting impression. The glass becomes part of your brand experience, not simply a vessel to drink from. That’s why branded is better.